An answer to Seth Godin

This is Seth Godin’s latest blog post, author of bestselling marketing books like “Linchpin” and “Small is the New Big”.

“Many marketers are able to sell their wares by making us dissatisfied with what we already have.

It’s not that far from, “This will make you happy!” to “You’re unhappy/ugly/lonely/using obsolete technology, better buy this which will help fix the problem.”

In fact, if you chart consumer happiness against advertising spend, I bet you’d find a juicy relationship. If the ads exist to make us unhappy (unless we buy the product, of course), then why is it surprising that we’re less happy after we encounter enough ads? Just as the goal of cable news is to make us nervous so we’ll tune in for more.

Why we stand for this is a mystery to me.”   – Seth Godin

My humble take; we like bubbles.  We like things that end up not lasting.  Instead of exercising the muscles that carry us far in life, like our spiritual muscle, or muscle of the heart or emotion, we instead sit eagerly exercising our smiling muscles as we watch bubbles form, awe us into a smile, until POP, its gone, and our smile fades as we wait for the next big thing.  Were throwing leaves on a fire, and like any outdoorsman will tell you, leaves won’t last.  We need logs in our oven, big oak logs, we need something that lasts…we need God.

“Let each one take care how he builds upon it. 11 For no one can lay a foundation other than that which is laid, which is Jesus Christ. 12 Now if anyone builds on the foundation with gold, silver, precious stones, wood, hay, straw— 13 each one’s work will become manifest, for the Day will disclose it, because it will be revealed by fire, and the fire will test what sort of work each one has done. 14 If the work that anyone has built on the foundation survives, he will receive a reward.”   – I Corinthians 3:10-14


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